This section is designed to provide you with a basic primer on what business research entails, especially for a new entrepreneur.

If you want to jump straight into finding specific data look at the Market and Industry Guides as well as the Financial Ratios and Source Lists.

The following topics are covered:

Best Approach to Business Research

How much is enough?

Ask for Help

Avoid the Hype

Credibility

Talk to People

Be Careful with Surveys

Benefit of Research